I have had TrialPay on my website for a month now, and every sale I have made has been because of this new web tool. 

TrialPay is a revolutionary payment platform that significantly increases conversion rates by matching prospective buyers with their preferred brands. TrialPay lets you leverage the brand recognition of our advertisers (Blockbuster, FTD.com, Gap and The Wall Street Journal, just to name a few) to convert your customers. By sending flowers from FTD or subscribing to Blockbuster, customers get your product for free. And the advertiser pays you a Cost Per Acquisition (CPA) that equals or exceeds your regular price.

 So, if a customer wants a necktie from www.MyNiceTie.com, but they don't want to pay for it, they can select TrialPay as a payment option, and the advertiser pays me for the tie. Its awesome because I get revenue, the customer gets a trial offer or promotion, and they also get a free tie. 

I know how price sensitive customers can be, just think if you could charge them nothing and make more than you are right now.